A Shrewdness of Apes

An Okie teacher banished to the Midwest. "Education is not the filling a bucket but the lighting of a fire."-- William Butler Yeats

Thursday, March 26, 2009

This space for rent

Note: This is my 1,000th post! Whoa!

Here's the situation: You're a classroom teacher, and you do not have enough supplies provided to you for your classroom. In particular, you don't have enough paper. So what do you do?

Many of us face this situation every day. I remember when I taught in the parochial school, and we were all given one box of paper to use all year long. A teacher resigned in midyear. Before her car had even pulled out of the parking lot, I slunk into her room and nabbed the three-quarters of a ream of paper she had neglected to use. Score!

But there's another reality that needs to be acknowledged. Sadly, many of us dip into our own meager, threadbare pockets and buy the paper ourselves, recompense being a starry-eyed dream that died with belief in the Easter Bunny, the Tooth Fairy, and the fantasy that Viggo Mortensen would someday see you across a crowded room and realize you were the realization of his every dream and the woman for whom he's been looking all of his life.

Or, there's another option some teachers have decided to try. How about selling ad space on tests, quizzes, and handouts?

In a cash-strapped Idaho high school where signs taped near every light switch remind the staff to save electricity, an enterprising teacher has struck a sponsorship deal with a local pizza shop: Every test, handout and worksheet he passes out to his students reads MOLTO'S PIZZA 14" 1 TOPPING JUST $5 in bright red, inch-high letters printed along the bottom of every page.

"I just wanted to find a way to save money," said Jeb Harrison, who teaches history and economics. "We have to sell ads for our yearbook, for our school newspaper. I don't think this small amount of advertising will change my classroom."

School officials were not wild about the idea, but Pocatello High School Principal Don Cotant relented after Harrison explained the advertisements could help illuminate such topics as the Great Depression.

"I had concerns. I didn't know what this would open up for us," Cotant said. "But we've let this happen because it makes a point about what economic hard times can force people to do."

As school districts across the country face the worst economic outlook in decades, educators who have long reached into their own pockets to buy classroom supplies are finding creative ways to cover expenses. But selling ads on schoolwork is practically unheard of.

The 12,000-student school district in and around Pocatello — an old railroad town of about 55,000, where Idaho State University and a semiconductor plant are among the biggest employers — is looking at a shortfall of up to $10 million next year because of expected cuts in state aid. A tax increase was voted down last month, and school officials have frozen spending on field trips, teacher training and basic supplies such as paper.

Molto Caldo Pizzeria, about a mile from the high school, agreed to supply paper for Harrison's five classes — 10,000 sheets, valued at $315, and imprinted with a pizza ad. That should be enough paper for the rest of this school year and all of the next one.
On a recent day, Harrison handed out photocopies of Dust Bowl images, emblazoned with the pizza ad. The ad also appeared on an economics test he gave last week on the Depression.

"I thought it was a great idea. I mean, the levy didn't pass. We can't get enough money from the state. We've got to find some way to get it," said one of Harrison's students, 17-year-old Benjamin Simms.

Marianne Donnelly, chairwoman of the school board, said the ad apparently violates a district policy barring schools from directly promoting businesses. But she said the board considers the ad harmless and is not making an issue out of it.
"Give the teacher credit for creativity," Donnelly said. "There's no question we're in desperate financial straits."

Elsewhere, nonprofit organizations are helping teachers obtain free or discounted classroom supplies, and Web sites match educators with benefactors willing to buy materials. But Harrison's approach has at least one critic worried the idea will spread.
"It crosses a line," said Susan Linn, a Harvard psychologist and director of the Campaign for a Commercial-Free Childhood. "When teachers start becoming pitchmen for products, children suffer and their education suffers as well."

Earlier this school year in San Diego, Rancho Bernardo High School math instructor Tom Farber allowed students' parents and local businesses to pay $10 to print messages on quizzes, $20 for space on tests and $30 for final exams. Most parents printed inspirational messages, some started plugging their businesses. He raised $625 in one semester.

District administrators expressed concern that the practice could lead to legal problems if an ad were ever rejected, but Farber ended the practice before they could intervene. He sold his last ad in January, after making enough to get through the rest of the year.
"If the district says I can't do it, then they need to provide the money necessary for me to do my job," Farber said.

So how about it? Good old' American ingenuity always finding a way? Or just another slip down the slope to renting out the inside of your eyelids?

On the one hand, school districts are already far from ad-free zones. There are Coke machines, and ads in the school paper, and ads in the yearbook, and ads in the stadium and in the sports programs. Some years ago there was Channel One, which provided free equipment and news programs in exchange for allowing students to watch a couple of minutes of ads.

But on the other hand, why is it acceptable to expect teachers to pay for supplies out of their own pockets? We are already grossly undercompensated in most parts of the world. My husband doesn't buy dozens of pens, staplers, reams of papers, dry-erase markers, or spirals to take to his job at Mega-Defense Corporation, but every year I have to make far less than $100 buy all the supplies, including scantrons, that I will need through the school year. Is selling ad space any more morally appalling than refusing to provide supplies?

What do you think?

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At 3/26/09, 7:28 AM, Blogger Sarah said...

I agree with Farber. If the community/district is not willing to do what is necessary to provide teachers with basic supplies, then they forfeit all right to complain about what teachers do in order to come up with those supplies.

At 3/26/09, 2:10 PM, Blogger Mrs. Chili said...

I have NO idea how I really feel about this. I am regularly horrified by the incredibly invasive nature of marketing lately - advertisements in school concert programs, on the schools' scoreboards, etc. seem a bit much for me. *I* feel overwhelmed by the advertising barrage; I can't imagine the pressure it puts on young people.

Part of me wants to let the system get to the point of breaking. If there's no paper, there's no paper. If we're having to teach out of hopelessly out of date textbooks, then so be it. We as a society have to finally decide to stop TALKING about how important education is and start ACTING like it's important, and it make take a complete collapse to make that happen.

On the other hand, I'm kind of a "by any means necessary" kind of teacher. I don't want to have to sacrifice my current classes to ensure that future classes are better cared for. It's a tough question, and I don't have any good answers.

At 3/26/09, 4:39 PM, Blogger Kim said...

Each year for the past two, the amount of money we get (individually) and our department gets shrinks. My department chair does a good job of getting the most supplies for her/our dollar. But it's only March, and we're out of paper for the copier and printer. Many of my students (and this is high school) don't even bother coming to school with pens, pencils, or paper (and it's not an economical issue, it's a laziness/entitlement issue for almost all of them). Plus I teach science, and lab materials can get expensive quickly when you multiply them by 135 students. I've already decided that next year, I'll be sending home a "want list" for all those things I supply: notebook paper, pencils, erasers, manual pencil sharpeners, colored pencils, glue sticks, sticky notes, index cards, etc. I have my own financial issues, so I can no longer afford to buy this stuff myself.

At 3/27/09, 6:47 AM, Anonymous Anonymous said...

I think it's neat that we reached #1000 just days apart.

And I'm horrified by the advertising.

At 3/27/09, 9:51 AM, Blogger teachin' said...

I'm really torn. On the one hand, I think my kids have enough manipulation getting pushed at them all the time from TV to magazines to billboards...do they need to see it on an assignment, too? On the other hand, I've spent HOURS both of the last two summers (this is only my second year teaching) going to Staples, Office Max, and Office Depot to buy supplies when they're super cheap, because otherwise we don't have everything we need. If I could get the supplies without spending so much of my own time and money....that'd be pretty sweet.

Obviously the ideal solution is to fund schools appropriately. Until then....I'm just glad I haven't reached a point where I felt that was necessary.

At 3/27/09, 10:00 PM, Blogger Friar said...

I can't say what I think about the ads because I'm too busy laughing at the idea that Dr. I-Work-At-Harvard-With-A-Forty-Billion-Dollar-Endowment believes she merits anything but a talk-to-the-hand dismissal in this matter.

At 3/28/09, 4:59 AM, Blogger CaliforniaTeacherGuy said...

I say, "Go for the ads--and keep your cotton-pickin' fingers out of my pockets!"

At 3/30/09, 12:13 PM, Blogger LSquared32 said...

My son's elementary school puts things on supply lists (A ream of paper, 2 boxes of pencils for the classroom, etc.), and sometimes there's a wish list posted in the middle of the year and parents buy stuff. On the other hand, you have to be in a middle class, we value education sort of place for that to work out.

At 3/30/09, 8:55 PM, Anonymous Joanne Jacobs said...

One of my father's friends in advertising put himself through college during the Depression by selling ad space on report cards: Districts that used his cards saved on printing costs.

At 4/1/09, 8:40 AM, Blogger Mrs. Bluebird said...

I think what bothers me more than the ads is the fact that my seventh graders (and most of their parents) seem to expect me or the school to supply them with their every want or need. No paper, no pencil, no big deal, Teacher will give it to me. After all, they already get free and reduced breakfast and lunch, backpacks of food that go home over the weekend (thanks to the PTO and a church), plus clothes if they need them (again, thanks to the PTO and a church). However, it's all blurry to them where this stuff comes from so when I say, no, I can't give you a pencil because I don't have any to spare and with a $274 electric bill I'm not going to go buy any more, they can't believe what a mean, selfish witch I am because they're entitled to anything they want.

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